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Laresa McIntyre, CMA, MBA, MAC

Fractional CFO
Founder of Rockbridge CFO
People-Powered Finance Advocate

  • LinkedIn

I help service-based leaders turn complexity into clarity so they can grow their businesses with confidence.

I’m a fractional CFO who believes finance should empower people, not intimidate them. After years leading finance, accounting, and operational planning across multiple industries and geographies, I launched Rockbridge CFO to help growing businesses get the clarity, control, and confidence they need to scale sustainably. My approach blends financial insight with a deep understanding of how people and processes shape performance.

HELLO! I'M LARESA

I’ve always been drawn to the intersection of people, performance, and financial clarity. Numbers tell a story but the real magic happens when leaders understand what the story means and how to act on it.

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Over my career, I’ve guided organizations through rapid growth, built forecasting models that help founders sleep better at night, and led global teams through operational and financial transformation. I’m known for being hands-on, steady under pressure, and unafraid to dig into the details to find what’s actually causing the noise.

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Today, I work with service-based and people-powered companies through Rockbridge CFO, helping founders establish strong financial foundations, understand their levers, and make confident, data-backed decisions. My frameworks focus on building clarity, creating financial control, and increasing decision velocity because when finance works, everything else gets easier.

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Outside of work, I’m a big believer in lifelong learning, meaningful conversations, and finding joy in the mix of work and life. Travel is my reset button. I love immersing myself in new places, new cultures, and the kind of perspective you only get when you’re a few time zones away from your inbox.

WHAT I'M FOCUSED ON NOW

My Focus

• Advising service-based founders through Rockbridge CFO
• Speaking about People-Powered Finance and financial strategy
• Building tools and resources that simplify complex financial decisions
• Developing thought leadership for LinkedIn and the Rockbridge Ledger

SPEAKING & EVENTS

Speaking

I speak on the role of finance in scaling service-based companies, decision intelligence, and how people, process, and data shape financial performance. You’ll find me at conferences, roundtables, and on podcasts where founders and finance leaders look for practical insight without the jargon.

Recent and upcoming engagements include:
 

AICPA & CIMA CFO Conference — Miami (2026)
“EBITDA Isn’t Enough: Finding the Metrics That Matter Most”

 

The Business Show Miami (2026)
“Pricing for Profit: Stop Leaving Money on the Table”

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Podcasts:
Profit with a Plan
The Thoughtful Entrepreneur
Faces: Entrepreneurs Are People Too

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Booking inquiries:  laresa@rockbridgecfo.com

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THOUGHT LEADERSHIP

Thought Leadership

I write about financial decision-making, operational clarity, leadership, and the realities of scaling a business. You can find my most recent work on LinkedIn and the Rockbridge CFO blog.

© 2021 By Laresa McIntyre. Proudly created with Wix.com

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